Shunnouten & Our Passion
Brand Vision
Sake that accompanies your happiness
In Masuho, which prospered through the Fujikawa River's water transport industry, our brewery has been brewing delicious sake for 230 years, using water from the local spring and rice grown in the area with a passion of bringing out the umami flavor of rice in our sake.
Shunnouten makes you the star of the show and accompanies your happiness.
It's not too bold and it has a taste you never get tired of. This sake will be a great addition to your meals.
Shunnouten accompanies your happiness today again.
We will continue to make such sake.
Philosophy
We believe in the power of nature
Although I'm the chief brewer, I don't blueprint everything.
I cherish the natural flavor that rice has and the locally sourced fine water we use. What I strive to do is to “nurture” sake like giving it an encouraging push in order to bring out the best of those ingredients.
We aim for “Shunnouten” to be sake that makes you the star of the show and accompanies your happiness. Specifically, our sake is crisp and light, and it has a taste that you never get tired of. It’s on the dry side and you can feel the umami flavor of sake rice.
As it’s not too bold and it doesn’t interfere with meals, you can savor our sake with your everyday meals.
In times like these more than ever, we hope our sake Shunnouten can be something you enjoy with dinner at home on a holiday evening, talking about good things that happened that day with your family.